Task 2 Where are they- How will they find me?

Where are my potential clients/ employers located?

My potential clients are those in the fashion industry

My potential employers are located in design studios

What media do my potential clients/ employers use?

The majority of media used in the Fashion Industry is print based media from magazines, ads and posters to packaging and branding. They compliment fashion photography with carefully chosen typography and layouts along with stock considerations as they mainly work with print. Although shops are quickly finding their way onto the internet so web design and digital media used for tv advertising is becoming very important.

What do you need to communicate and how does it match what your clients/ employers need?

When approaching potential emlpoyers (designers) for placements i would like to create a printed editorial showing a selection of my work, this will be posted to them. I think it is important to show that i understand the fundamentals of type/ image and layout working together and it would show how i could fit into their company. Along with this i could post a PDF version. I have organised a work placement with a freelance photography to help with a fashion shoot this will allow me to ....... the photographs taken from the shoot i will then be able to create editorial layouts with which will give me a piece of work to show potential employers. If this works well i intend to approach the fashion department and ask if interview a fashion student about their work then get a photographer from the photography department and work together on a shoot which i can direct and then make into fashion editorials. This will increase my understanding or art direction and give me experience of working both with photographers and fashion designers on a project together which i think will prove very valuable. I am really excited about this idea as i have loved my typography sessions so far and will be able to apply my understanding to projects like this.

For clients in the fashion industry i need to show a keen interest in the industry, keeping up with trends and have researched the brand to have a good understanding of their consumers, how they shop, what age group etc. Keep up with graphic design trends as these usually follow fashion and music hand in hand.

"Identify four examples of your selected client group, 1 for each of the following profiles: local, national, european, transnational. Analyse and compare these examples in relation to political, economic, social and technological (PEST) factors, that affect their use of graphic designers, choice of designer, and trends that will influence their decisions regarding graphic design.
Once you have done this summarise your findings by focussing on one example and discussing how the client's location and/or use of media will affect what you need to communicate to them, and how you might go about doing this."

Local Company 

HIP -Leeds clothes store

Political Factors-

Economic Factors- It is a small independent boutique selling a range of labels at boutique prices, so if we had a downfall in the economy they may not be able to accomodate for lower price ranges. They won't have a big budget for design and will only need promotional material made for the refreshment of their name.

Social Factors- There aren't many stylish shops in Leeds for guys, so they have definately found a gap in the market. They could expand out to other cities, many small boutiques are currently doing this. Sell a small range of brands all similar style this reduces the customer market. They are known as being the cool boutique.

Technological Factors- They have a stylish website with online shopping facilities, they could look at keeping up with technologies within the store and branch out into an app?

National Company

SHORTLIST MAGAZINE

is the title of a free weekly magazine published in the United Kingdom which launched on 20 September 2007. The magazine is the biggest-circulation men's lifestyle magazine in Britain with Mike Soutar, former editor-in-chief of FHM in Britain and Maxim in the U.S. as its CEO. As the name suggests, ShortList is composed primarily of lists – useful pieces of information with the aim of entertaining and informing its target audience of professional males and females during their commute. The magazine is handed out every Thursday in London, Birmingham, Manchester, Glasgow, Leeds, Liverpool, West Yorkshire, Dundee and Aberdeen. It is available from distributors at around 100 main line and Underground stations and bus terminals, and can be also be picked up at NCP car parks, all London and the larger regional airports, on Eurostar and Virgin Trains, French Connection stores and health clubs.

Political Factors-
Funded through advertising, has to keep neutral to political ongoings. 

Economic Factors-
It is a free margazine that relies on funding from advertising, which is the last thing to go in any poor economic climate. Companies will always need to advertise their products... more money for them.

Social Factors-

separate magazines for male and female means that they can connect to both markets equally.
make sure all products listed cover a range of prices and budgets to make the client market as large as possible

Technological Factors-

has to keep upto date with new technologies to report back through the magazine, they have a section on new technologies so this is something they are constantly informed about.
The magazine is distributed at every main UK station and shops/ unis/ etc with a team in each city, targets huge numbers of people and it is also available online.
a free app to read your shortlist mag on your phone/ ipad would be better, cut down on printing costs!

European Company

HABITAT

Political Factors- in the United Kingdom, France, Germany, Spain, and has franchised outlets in other countries. It isn't really affected by government policies

Economic Factors- the economic climate would control the

Social Factors- The UK WEEE regulations require that businesses involved in the supply of electronic and electrical equipment take an active role in its collection and recycling.
So that you can get your old electrical products recycled, Habitat have made a financial contribution toward the development of recycling collection points (known as Designated Collection Facilities) throughout the UK through membership of the Distributor Take Back Scheme (DTS).

Technological Factors- In January 2009, Habitat began planning a fully transactional web site to enter the online shopping market, keep upto date with technologies for products aswell as in the factories... more money

Transnational Company

VOGUE

Political Factors- Has to be aware and keep neutral of any political matters in any country as Vogue has such a huge market transnationally. Advertisements in Vogue could be seen as pushing the boundaries on what is exceptable to be viewed, they have to be aware of the connotations of images and how people will react to it.

Economic Factors- Fuelled by advertising from huge, expensive labels so they will never have to worry about funding the magazine. Although Vogue is seen as a more expensive magazine therefore if the economy drops people might drop little luxuries like this

Social Factors- Vogue is seen as the fashion source of inspiration, it carries a a label for the consumer, the buy into this product so they look fashionable and culturally aware.

Technological Factors-