Burn Everything- Liverpool

PLACEMENTVILLE

Barclays Business Plan: Starting off

SWOT ANALYSIS

Other Businesses that offer same service as us:

Is it practical to pursue your idea?

Yes we are both passionate and skillful at this area of work and would be able to provide an experienced, dedicated and individual service for our clients.

Has your idea been developed by someone else?

How is your idea original or better than existing products or services?

SWOT Analysis

Me:

The Team:

SUBJECT/ CONTENT
Retail
High St- High end Fashion
Arts
Music
Exhibitions


MEDIA/ PROCESS
Print
Screen
Web
Type/ Layout
Editorial
Stock
Interior
Event


PRODUCT/ OUTCOME
Magazine/ LookBook/ Journals
Packaging/ Tags/ Labels
POS
Window Dressing
Shop Interior
Adverts

AUDIENCE/ CONTEXT
Fashion Consumer
Fashion Industry
Fashion Boutiques
Fashion Labels
Retail Industry (the bigger picture)
Creative consumers
Emerging Artists & Designers (Fashion, Music, Art, Design)
Event Organisers

SPECIALISM/ SKILLS
Knowledge of consumer
Knowledge of market
Knowledge of the industry
Culturally aware
Conceptually driven
Creating experiences

A Guide to Financing

Task 4: Who else is out there- how good are they?

- Who am I competing against? 
- What do they offer?
- What makes me better?
- What makes me different?

Evaluate the strengths and weaknesses of three practitioners or graphic design agencies as objectively as you can. What opportunities for your own practice have revealed themselves to you as a result of this analysis and evaluation... It is essential you make references to SWOT and evaluate it's usefulness as an analysis or evaluation tool.

Kiosk

Strengths- 
Multidisciplinary design agency, they can provide a full service.

Both large and small media/ music companies means a varied strong client list
Work worldwide
Was a part of Designers Republic with Ian Anderson- well known
A large online portfolio
A fun /colourful / creative website
Specialists in Music/ Media market

Weaknesses-  (these are chosen for educational purposes only)
Other companies may provide a better service in single design disciplines.

Highly image based
Lack of motion graphics


Specialised Market

Opportunites
Expand company across more disciplines

Threats

Companies that can offer this service to a broader client list.
Possibly lower funding for smaller clients therefore have to charge less
Sheffield isn't as big as Leeds and London of design

VAST AGENCY

S
split between Leeds & Nottingham, more staff covering a larger area.
new means of communication
client list crosses through a range of expertise
understanding of target audience
high print production
a range of print work
aware of cultural trends
leeds based second largest design city in UK

W
Lacking Web Design & Motion graphics.... if this is even a problem?
Clients a smaller business and more local

O
Could look at expanding into areas of weakness by hiring more staff
Could get involved with bigger companies

T
Companies that can offer a larger range of services

INHOUSE

S-
Environmental beliefs
Big client brands
Multi-disipline
Based in London & Melbourne (expanded) clients in other countries
Doesn't have a style, the design is based on what the brand brings
Highly conceptual based, about getting the right idea!
Big budgets to work with

W
Working with well known big brands mean they have limitations on how creative they can be

O
Further expand company to other countries
To work on big budgets

T
threats to the economy, brands would find it harder to generate funds for big design costs


What makes me better/ different?
I am definately not better than any of these services as I lack the experience of working within a company for x amount of years. I guess what makes me different is my ideas and the way a go about designing, possibly having new ideas because I am still in education and absorbing all the skills I can and the fact that I'm on such a good course that gives me an insight into all aspects of graphic design therefore I have at least a basic understanding in all areas not just print like some companies. I think my strengths lay in the conceptual side of designing and similar to Kiosk my client list would be quite focused, mine on the fashion/ retail industry. Not many of these companies look into creative packaging and interiors ideas, this is something I could bring into the business.



Pentagram. London, New York, Austin and Berlin

Political Factors-

They work for a large list of clients in all areas of design from retail to government, publishing to health, covering all aspects which bring their own political factors with each project and could possibly conflict with other projects. They have to make sure the clients they work with and projects that they do meet regulations and rule of law but this would be different for each client. As they work over four countries, their will be different political factors applying to each project that needs to be addressed.

Economic Factors-

Largest Independent Design consultancy 

Social Factors-

The attraction to the company is that they are a team of 17 partners that are specialist designers and highest in their creative field, the appeal of this is a client can approach the company with any project and they can work independently to solve the design problem, bringing in aspects of all areas of design

Technological Factors-

The team here are made up of specialist designers that have the relevant skills in each area and are aware and upto date with current and future technologies.

Dorit Pollard Oren

Installation
Art Directing
Editorial work

Window Dressing

I've always been very interesting and enjoyed looking at creative window displays, it'd be nice to get a short 1 day visit to help someone put up a window display instore. It would be a real eye opener and a chance of some hands on experience. Unfortunately I have very little experience in this field of design but i would like to try some 2d to 3d pieces like the image group have done, this would be an excellent piece to pop in my portfolio.

First draft -Portfolio

MikMik

LOCAL: Shipley

Look like really friendly local guys,  covering a range of media and clients mostly working with local companies.

New top 10 companies to contact!

I have split these down into a selection of 360 studios, editorial companies and retail companies.
I have chosen local companies aswell as

Retail
-One Trick Pony
-Grattapalm
-The One Off
Ted Baker, Packaging, Double page spread, Vogue, AE.


Editorial
-Winkreative
-InHouse
-N/A

Ted Baker, Packaging, Double page spread, Vogue.

Studios

-Kiosk

-We are Young

-Design By Day

-The Vast Agency
-Our Workshop

Ted Baker, Packaging, Double page spread, Vogue, AE, Photography.

My first emails will be to Grattapalm through Jon Scaife and Vast through Chris.

Additional emails for local companies

-Thompson.
-The Beautiful Meme

Portfolio

For Design By Day i would like to transform my portfolio into a short moving image piece, probably about 30secs max. I think this will make me stand out from the crowd and i have chosen to take this approach to this company as they use moving image a lot within their work.


For other companies these are the main pieces of work i will show.

-Ted Baker
-After Effects
-Double page spread for Type
-Vogue Poster
-Packaging Fever Ray -experience
-Photography for 'be inspired' Leeds

Sheridan&Co

barber

I really like these guys, working with high st fashion brands is where i would like to see myself going. Pushing a brand concept through instore graphics, pos and window displays.