Enterprise Task 1

WHO AM I? WHO ARE THEY?


Client groups:

Fashion and Cosmetic Industry,
Fashion editorials,
Magazines,
Packaging,
Point of sale display,
Branding/ Indentity,

Food and Drink,
Packaging,


Advertising,
Photography,
Art Direction,

Music Industry,
Cd artwork/ gig posters
Merchandise,

Publishing/ Editorials

Client group which reflects my current ambitions:

I am very interested in working with retail, i love branding/ packaging/ interior/ pos and editorials within the fashion and retail industry. I like layouts for fashion magazines and the design thought undertaken when branding a retail company and how this continues throughout its products, website and store decoration.

What skills you have and how they relate to the needs of your client group?

Taking the audience into consideration, idea generation, thinking outside the box, the ability to make very personal work. Researching the product, finding a style that will complement the product, finding the beauty within the product and how i will make it sell.

The ability to create a range of products, for briefs such as 'what is good?' a project that needs a full design service.

An understanding of the retail industry and what customers want, what are the current trends and who the target audiences are/ how they buy.

All software skills necessary.
Ability to work within a team with a mixture of people from different professions.
I have decided to choose Type as my optional module and i hope to get to grips with type and layout which will mean i can build on the skills needed for editorials.

What skills are needed and what skills do you want to develop?

Making my work more professional, working on live briefs, try to incorporate my ambitions within current work.

Fluent of all software.
Learn about company ethics.

4 P's... Product. Place. Price. Promotion.

summarised by a 250 word statement/evaluation. You should aim to illustrate your opinions with relevant examples of contemporary design practice.