Arthur Steen Adamson

About us Born out of frustration with Big Agency life and the desire to do something different, we started our (now) award-winning agency in 2003 to create a unique creative agency that delivers great ideas that work. We specialise in Brand Strategy, Brand Expression, and Brand to market. This often means creating and building the brand and then taking it through to marketing and advertising. We believe that behind every great product, service or brand is a great idea. Not ‘off the shelf’, but innovative thinking that works and differentiates itself. We believe in creating great brands by telling the truth, being relevant, being unique, and having an inspiring product, service or brand to talk about. We started off in London, but soon realised that we could work with our international clients from anywhere in the UK; so we decided to live and work in what we think is Britain’s best kept secret; Cheltenham and the surrounding area. We specialise in each of these sectors:

ANALYSIS

	Interviews Market and competitor segmentation and mapping Product and service mapping Target audience Communication audit Customer journey Market analysis

BRAND STRATEGY

	Core purpose Positioning Market proposition Driving brand idea Target market identification Naming Brand architecture Brand migration Partnership development Brand innovation - Products & services

BRAND EXPRESSION

	Branding elements - Logotype / symbol - Colour palette - Typefaces - Imagery - Tone of voice - Corporate identity

BRAND TO MARKET

	Messaging - Tone of voice and key messaging by audience Launch strategy Internal launch Advertising - TV, Press, Viral, Ambient media

BRAND COLLATERAL

	Literature Music Signage Merchandising Website Image bank (see Nimbus) Packaging Video and film Brand book Brand guidelines Our approach We don’t believe in formulas or just doing what everyone else does. Nor do we believe in re-inventing the wheel or flogging a tired horse. We don’t theorise, align, extract, extrapolate, streamline, create long documents or run things up flagpoles just because we can. What we do is simple: - We create and develop great brands that people talk about. - We connect, inspire and engage with audiences to get them talking and buying. It’s important to us that we’re proud of what we create, and we hope you think the work speaks for itself. Clients ADM Promotions Aylesbury College BPE Solicitors Brand Tailor British Library Care Chatham Financial Clarke Roxburgh Drugstore Everyclick HeathWallace Hugh Myddelton International Aid Service IOCC Jude's Ice Cream M&Co. SKY Tearfund The Big Cold Turkey The Cousteau Society The Sorrell Foundation University College Falmouth University of Worcester We Are What We Do WWF Ashburton Tetley Lloyd's of London JCB Estonia The Duke of Edinburgh's Award KPMG FirstRand Gadgetshop Global Angels Bupa Urban Saints British Film Institute St Kea Photolease Film London