Enterprise Task 1

WHO AM I? WHO ARE THEY?


Client groups:

Fashion and Cosmetic Industry,
Fashion editorials,
Magazines,
Packaging,
Point of sale display,
Branding/ Indentity,

Food and Drink,
Packaging,


Advertising,
Photography,
Art Direction,

Music Industry,
Cd artwork/ gig posters
Merchandise,

Publishing/ Editorials

Client group which reflects my current ambitions:

I am very interested in working with retail, i love branding/ packaging/ interior/ pos and editorials within the fashion and retail industry. I like layouts for fashion magazines and the design thought undertaken when branding a retail company and how this continues throughout its products, website and store decoration.

What skills you have and how they relate to the needs of your client group?

Taking the audience into consideration, idea generation, thinking outside the box, the ability to make very personal work. Researching the product, finding a style that will complement the product, finding the beauty within the product and how i will make it sell.

The ability to create a range of products, for briefs such as 'what is good?' a project that needs a full design service.

An understanding of the retail industry and what customers want, what are the current trends and who the target audiences are/ how they buy.

All software skills necessary.
Ability to work within a team with a mixture of people from different professions.
I have decided to choose Type as my optional module and i hope to get to grips with type and layout which will mean i can build on the skills needed for editorials.

What skills are needed and what skills do you want to develop?

Making my work more professional, working on live briefs, try to incorporate my ambitions within current work.

Fluent of all software.
Learn about company ethics.

4 P's... Product. Place. Price. Promotion.

summarised by a 250 word statement/evaluation. You should aim to illustrate your opinions with relevant examples of contemporary design practice.

COLT.. thisiscolt.co.uk

Colt has rebranded Feel Films, developing a new logo, stationery, showreel packaging and website for the company. The consultancy was appointed to the work in July following a credentials presentation, according to Colt design director John Sweeney.

Colt was briefed to create an identity that focused on modernity and simplicity. The consultancy has delivered a design that uses recycled stock, with a foil-blocked, linear mark. Colt says these elements will also form the basis of the new Feel Films website.

What am i interested in?

I'm learning new things everyday, new approaches to design and new specialist areas of design. I'm confused with companies out there, what it is they do and what background they have.

I have decided to approach this brief from two different angles...

-looking at existing design agencies who i like the work of, looking more into the company and how they work and their client list.

-looking at a design i like / client. Such as a retail company or music design and looking into who designs for them.

I wouldn't say my talents lie in one area of design so to work for clients who are wanting a full graphic design service would be perfect. Looking at Branding, Packaging, Advertising and Editorial would be amazing. Like the what is good brief, to be able to produce a number of design outcomes and products would push my design abilities. Fashion and the retail industry is something i have always been very passionate about, working as a graphic designer in the retail industry would allow me to incorporate my interests together and work on a wide range of design outcomes from low to high brands and for a mixture of audiences and prices.

Frozen Flight-

Us Lot Everywhere- Graphic Design Art Direction & Ideas

Definitive Creative

I know Taylor a Graphic Designer with a passion for Typography who workds at Definitive a creative communication agency in Leeds.

The Designers Republic- Ian Anderson

tDR - collaborator motion piece from Lowd&Klea on Vimeo.

The Designers Republic- Ian Anderson

10 Associates

Martin Peel, Lowd & Klea Leeds

Work by my friend Martin Peel, freelance and also works for Lowd & Klea in Leeds...
soon to move to the Martin Agency in LA.

Creative

Experiment, influence and inspire

About

Creative is the soul of the Lowd&Klea.

This is the place where thoughts are collected, where boundaries are pushed and where no idea is a bad idea, just maybe a ‘not right now’ idea.

Here we look to set as many challenges to the global creative community as it does to provide possible solutions and new directions.

How we achieve this is through our online collaborative forum, our experiential installations and our key collaborative partners across the world.

Lowd&Klea creative is about shaping tomorrow, today.

Our purpose

"To pioneer and continually develop a collaborative global network for creative concept, motivated by experimentation and inspiring new perspectives."

Arthur Steen Adamson

About us Born out of frustration with Big Agency life and the desire to do something different, we started our (now) award-winning agency in 2003 to create a unique creative agency that delivers great ideas that work. We specialise in Brand Strategy, Brand Expression, and Brand to market. This often means creating and building the brand and then taking it through to marketing and advertising. We believe that behind every great product, service or brand is a great idea. Not ‘off the shelf’, but innovative thinking that works and differentiates itself. We believe in creating great brands by telling the truth, being relevant, being unique, and having an inspiring product, service or brand to talk about. We started off in London, but soon realised that we could work with our international clients from anywhere in the UK; so we decided to live and work in what we think is Britain’s best kept secret; Cheltenham and the surrounding area. We specialise in each of these sectors:

ANALYSIS

	Interviews Market and competitor segmentation and mapping Product and service mapping Target audience Communication audit Customer journey Market analysis

BRAND STRATEGY

	Core purpose Positioning Market proposition Driving brand idea Target market identification Naming Brand architecture Brand migration Partnership development Brand innovation - Products & services

BRAND EXPRESSION

	Branding elements - Logotype / symbol - Colour palette - Typefaces - Imagery - Tone of voice - Corporate identity

BRAND TO MARKET

	Messaging - Tone of voice and key messaging by audience Launch strategy Internal launch Advertising - TV, Press, Viral, Ambient media

BRAND COLLATERAL

	Literature Music Signage Merchandising Website Image bank (see Nimbus) Packaging Video and film Brand book Brand guidelines Our approach We don’t believe in formulas or just doing what everyone else does. Nor do we believe in re-inventing the wheel or flogging a tired horse. We don’t theorise, align, extract, extrapolate, streamline, create long documents or run things up flagpoles just because we can. What we do is simple: - We create and develop great brands that people talk about. - We connect, inspire and engage with audiences to get them talking and buying. It’s important to us that we’re proud of what we create, and we hope you think the work speaks for itself. Clients ADM Promotions Aylesbury College BPE Solicitors Brand Tailor British Library Care Chatham Financial Clarke Roxburgh Drugstore Everyclick HeathWallace Hugh Myddelton International Aid Service IOCC Jude's Ice Cream M&Co. SKY Tearfund The Big Cold Turkey The Cousteau Society The Sorrell Foundation University College Falmouth University of Worcester We Are What We Do WWF Ashburton Tetley Lloyd's of London JCB Estonia The Duke of Edinburgh's Award KPMG FirstRand Gadgetshop Global Angels Bupa Urban Saints British Film Institute St Kea Photolease Film London

David Lindsay Photography

I am very lucky to have friends in the creative industry who are more than happy to talk to me about my course, my ambitions and my work. Recently i did abit of work experience with David Lindsay a photographer based in Leeds, i helped him with an artist in residence project at the town hall in Leeds and also with Light Night.
I studied Photography at A-Level and it has always been something i am very interested in so to see how a freelance photographer works and what sort of projects they take on was a great insight into the industry.
Dave works on a range of projects from Fashion to Portrait, Events and personal work.
I spent a day with Dave looking at the organ rooms within the Town Hall, it was so interesting to see behind the scenes of a place i have been into so many times. The organ room was amazing, so technical and brilliant imagery to capture on film. Dave discussed his ideas and i added my own ideas here and there, i learnt a lot about the technical aspects of photography such as the lighting equipment as this is something i didn't have much knowledge on. Dave was very happy with the help i offered and said i had 'a good eye for composition'.

Here a few images i took whilst i was there, Dave's photo's will be exhibited early 2011.

Enterprise Session

Today we visited Team Impression a design led print service and production management in Leeds.

Thompson. Leeds

Leeds College of Music (LCM) is an exciting and progressive place. With alumni like Matthew Bourne and Badly Drawn Boy, and an amazing performance space which has featured everyone from Amy Winehouse to Michael Nyman – it’s the place to go to get the best possible start in the music industry. In 2009 LCM needed to move away from their established acronym, and revert to using their full name ‘Leeds College of Music’. They saw this as an opportunity to look again at their brand, which had been celebrated since its inception five years before. The brand was extremely popular, and led to a surge in the college’s popularity, recognised by a prestigious DBA Design Effectiveness award.

We created a fresh look and feel which kept all of the integrity of the original brand. The words 'Leeds College of Music' took on a free form, appearing as stacked type in a variety of different fonts, to represent the diversity and eclecticism of the college. Combined with a suite of low-fi imagery created by shooting to film and polaroid, the new brand showed a college which was retrospective yet modern, and more cutting edge than ever. The rebrand has been a great success and early interest in the 2010/2011 HE Prospectus has been higher than ever. In Further Education the College is now so popular that the amount of FE Open Evenings held in 09/10 will potentially need to be increased by 50% compared to events held in 08/09.

Group Tutorial Prep

What is Industrial Experience?

1. Gathering information on companies i would like to work for

2. Building contacts

3. Developing an understanding of how i will fit into the industry

4. Seeing how design works out in industry

5.

What can i learn from Industrial Experience?

1. To look at real briefs and what projects you would be given in industry

2. How a company works, how you as a designer work with them.

3. How to talk to clients

4. How to talk to printers

5. Costings, how much i would charge.
  

What form/ format can it take?

1. Doing work placement for 1 week plus, which allows you to get stuck into some real design projects


2. Small visits to design studio to grasp a feel of what work they do and how the agency works.


3. Home research on companies via the web, phone or books.


4. Speaking to 'people in the know' that can point you in the right direction of agencies you may be interested in.


5. A part time job, working for a company for so many hours a week, having your own projects.


6. Live briefs, competitions, that get you working to others specifications and deadlines.


What areas of industry are you interested in?

360 degree agencies, those that are multi-disciplinary, that will allow me to cover a broad range of design.
I'm really interested in packaging, editorial layouts, branding and books!
I would like to get back on track with my photography

What are your concerns about industrial experience?

1. That I will not be up to a high enough standard/ know enough to participate in work within the industry yet. 


2. I am worried about contacting industries as i don't feel confident enough in my abilities as a designer.


3. That I will be given pointless tasks that won't teach me anything.


4. Taking on a work placement that i don't enjoy.


5. That i feel like a hassle to them :/

Type in Motion