Design Strategy / PPD Presentation

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Notes:

Design Strategy Presentation
Stephanie Oglesby

1.     This quote is something I am starting to realise more and more recently. How important it is to have a goal. To focus on the bigger picture and understanding why I’m here doing this course, this has really allowed me to enjoy my final module and has made it both rewarding and exciting.

2.     My Rationale is: A conceptually driven practice investigating retail branding through retail outcomes focusing on Print Promotion.

FMP:
Has meant my practice has grown to cover these key aspects, the fully branded experience, creating high concept brands and tell the philosophy of the brand through creative outcomes. The importance of consumer interaction to gain attention and give the consumer something back.
The ability to work with a full range of clients and brands. Through all retail sectors.

My work is:
-consumer interaction
-range of brands
-creative concepts

Understanding how to create fresh brands and design for existing ones to keep them fresh.

3.     This Year has been a mixed bag of emotions, focusing on who and where I want to be at the end of my degree and into the future has really helped to guide me.
I’m now more focused than before and more confident to speak about my work.

4.     Lauren Carande Live Work:
Ability to work with a fresh creative Fashion Designer on a live brief, getting me ready for industry and creating contacts with other creative’s within the industry aswell as printers, stockists etc.
Working tight to a budget has really made me understand costings and abilities of projects it’s been a real eye opening. Working with Lauren has been great as she really knows what she wants and is really into her work so it’s been a positive experience. Also she has promoted me both on her website and End of Year show so that’s a great way to get my name out there.

5.     Live work for Jigsaw –Harrogate
1^st birthday ..Invites/ buntin and in store promotion
Again great coverage, well known brand to add to my portfolio. Good to work with brand guidelines.

6.     A continuation of my branding to date. Previous were too impersonal and did not suit my work style (SI SCOTT)

7.     Getting my work out there:
I have posted work both up on Behance aswell as creating my oen website www.stephanieoglesby.co.uk.
PDF sample to send to companies (great to email out)
Printed Portfolio of work so far (great for studio visits and interviews)

New logo just finished so will be sending off for business cards VERY soon from my new contact at IST.

8.     Contacting companies…. So I would to stay up North I’m happy here, I’ve got a really great social group as well as my family and some amazing companies up here. London isn’t for me right now, but would want to do it at some point in the future when I have more experience. 5-6yrs. I don’t want to work for any HUGGGGE companies and like those that deal with a mix of clients in the retail/ fashion and culture sector and a very CONCEPT DRIVEN company.

9.     Andy Lodge was great giving me confidence to get out there and contact companies…. Which was a much needed push! From his recommendation I email Sarah Walsh at Thompson as he thought she’d really like my work as we are similar styles and idea machines. I popped into Thompson in Easter and got some great feedback, she really loved my work and wanted to sort out a placement for me once I had finished UNI.

Their work for brands such as Harvey Nicks and Paul Smith aswell as working with the culture sectors is a brilliant range of clients for my practice.

10.  G last yr, great insight into a big company, filled me with a lot of confidence to know that I CAN DO THIS as a job! Although the projects weren’t creative enough apart from Pitches for projects which were great to work on. It was a great atmosphere with a good mix of people and I enjoyed having feedback, meetings and crit style chats as it is based on the way we work on at uni! Here I went on photoshoots, copywriting and motion graphics course. Contact through Sarah Craven to Mike Hughes at LOVE creative in Manchester.

11. I’ve loved LOVE for a long time through my contact I was able to get in touch with Mike – Creative Head and show him some of my work, I had seen the 2 month paid placement advertised on their blog so I wanted to see whether I could be looked at for this opportunity.
I went in to show them my work and they loved the creative concepts and thought they were really strong, fun and imaginative. That’s what they look for in people…strong ideas. It was great to talk to them as I realised it doesn’t matter if I’m not as great as everyone else with finished designs / styling as long as I have good ideas and can visualise them appropriately.
They asked me to apply for their 2month paid placement scheme and sent me a Waterstones brief over to do about consumer interaction and store experience which is a perfect brief for me.

12. Vast 2 weeks work placement starting 14^th May … Fashion lookbooks mainly, will really help me to polish up on my styling skills and strong use of type and layout. To be more professional and multi-skilled, making me work to  higher standard.

13. In my future careers its really important for me to get a mix of working for studios that work for different Fashion brands, a range and mix of cliental.

14. Aswell as working for In House teams such as Toshop, Urban Outfitters as I think it would be great to see the difference in working for one brand alone and then many brands at once. I think it’d give me a great insight into the industry.

15. Jobs Available HQ / Creative / Graphics / Marketing Events
Full scope of jobs for fashion retail.

16. Art Directing. This is where I want to be heading and to reach by my 30’s I think my work is best suited to concepts working closely with a client and find the people that’s best suited to the creative style we wish to create.

Contacting companies

I have noted a few companies that I would like to get in touch with through the Easter holidays to possible get a visit or placement with them.

Funding to run exhibitions

I've started looking at a few places we could hold the Crossover Exhibition me and jonny are doing for brief 4.... what funding would be available and how you go about curating an exhibition.

My Branding

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Design Development for Logo

Chosen Logo

Brief from LOVE

Today I recieved the brief from Love for the 2month paid placement scheme, its a brief for Waterstones and could turn out to be a big project. I really want to give it a good go so have decided to make it one of my main briefs so I can dedicate a good amount of time towards it. I have 2 weeks to do this project then organise a day where I can go back to pitch the brief to them.

Art Directing

What Does an Art Director Do?

An art director oversees the art, i.e. the photographs and drawn images, that appear in newspapers, magazines, ad campaigns and on book covers. An art director is usually the person who oversees the entire design department, working with photo editors and editors to coordinate what images will match up with what words.
More than simply assigning a photographer or illustrator to create an image, an art director works on creating visual concepts. At a magazine an art director would work to create the specific look and feel of the entire magazine, ensuring there’s a unified visual look throughout. If you notice that certain magazines maintain different types of “looks” -- with certain layouts and certain types of images -- you’re picking up on the work of the art director.
Where Do Art Directors Work?
Art directors work throughout media in advertising, in book publishing and at magazines. Art directors usually specialize in one sector -- focusing on, say, advertising or book publishing -- and the type of work they do varies on their subset of the industry. At magazines art directors conceive of layouts and the art that will match up with the various stories in the magazine. At book publishing houses art directors often focus solely on book covers, hiring designers to create those covers and overseeing their work. (An art director at some book publishing houses may also do some of the designing.) At ad agencies art directors, usually working with a copywriter, create the images that go with an ad campaign. At ad agencies art directors may specialize in a specific area, such as print (creating ads for magazines), TV or Web.
How Do You Become an Art Director?
Most art directors have degrees from art schools, where they’ve studied graphic design, photography and drawing. (A background in graphic design is usually essential for most art director jobs today.) In today’s job market art directors also need to know various computer programs (most run on Macs) that allow them to work with everything from photographs to font sizes. While photoshop is a standard program all art directors should know, this is just one of many. For more on specific programs art directors should know, you can check out this video.
Art directors who’ve gone to art school are usually trained in the computer programs needed to get jobs in the field. Art schools will also provide candidates with a portfolio, which is necessary to land most jobs in this field. Art directors, who often work up to that title (from assistant positions), need to show examples of their work. Someone looking to work as an art director in an ad agency, for example, need to show a potential employer sample ad campaigns he’s created. To get these samples, you need to have experience from an internship or from your art school experience.

Love Creative- Manchester

So today I went to LOVE to meet the Creative Director Mike Hughes and Ste Owen who runs the placement scheme to discuss my work and applying for the placement scheme. 

Mike suggested I should change my description from Graphic Designer to Creative Concepts, so that when people look through my work they are looking at the ideas more than the technical design side. This is what I try to explain with my work, I'm ideas based I know I'm not the worlds best designer by far so I will change this on my portfolio and business cards.

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ADD

They seemed very positive about my work and it definitely filled me with a lot o confidence having gone and seen them

New Live Work- Jigsaw Harrogate

I recently got talking to a close friend of mine who is the manager for Jigsaw in Harrogate, after seeing some of my work and chatting about retail design and her ideas for the store she has sent some work my way to help out with designs for promotional events soon to take place in the store.

Jigsaw's 1st Birthday

Help the Heroes

For both of these events Laura would like me to produce invites aswell as designs for instore promotional touchpoints such as displays and posters.

Current Work sample

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Most recent work sample including projects that I'm currently working on, this is my current portfolio to take with me to Love Creative on tuesday.

Vast 2week placement

I have secured a 2 week work placement with Vast

Contacting Love

I sent out my pdf sample to Love along with a little info on my practice and my interests within their company.

I contacted Mike through a connection made through Sarah Craven a TV producer I worked with at Gratterpalm last year whilst on placement. She made me aware of their company and that she knew the Art director there.

Thompson Visit

Today I visited Thompson -Leeds.

Re-branding

After speaking with a few people about my branding I've had mixed opinions. I've started to really dislike it, I would rather not be known as 'OGLESBY' but I'm fining it difficult to make a good interesting and unique design with my initials or name. Although John really liked the fact I had created my own typeface and totally branded myself uniquely Si Scott thought my branding was cold and didn't reflect me and my work as he said it has a warmth to it.

Sooo... I've come to the point where my old branding isn't working anymore.
What to do...

I want something quite stylish, sophisticated and simple. Preferably just my initials or at least highlights my initials in the design ...SJO aren't the best letters to work with but i'll give it a crack.

This is one of my Easter tasks in preperation for the Design Strategy Presentation and also the making of business cards and to add onto my website that is in working progess.

Mulberry branding

I really love how Mulberry uses both the elegant white, grey and gold with bursts of hot pink. Merging a sophisticated label with young, trendy stickers, vector images and brown paper attracting a younger audience.

Updated portfolio for Thompson visit

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