The Green Room- Retail Design

The One Off- Multi-disciplinary

This multi-disciplinary design agency based in London and Melbourne specialise in design for retail from Id and Branding to Photography, digital media and film to Retail Graphics.

Enterprise Task 1

WHO AM I? WHO ARE THEY?


Client groups:

Fashion and Cosmetic Industry,
Fashion editorials,
Magazines,
Packaging,
Point of sale display,
Branding/ Indentity,

Food and Drink,
Packaging,


Advertising,
Photography,
Art Direction,

Music Industry,
Cd artwork/ gig posters
Merchandise,

Publishing/ Editorials

Client group which reflects my current ambitions:

I am very interested in working with retail, i love branding/ packaging/ interior/ pos and editorials within the fashion and retail industry. I like layouts for fashion magazines and the design thought undertaken when branding a retail company and how this continues throughout its products, website and store decoration.

What skills you have and how they relate to the needs of your client group?

Taking the audience into consideration, idea generation, thinking outside the box, the ability to make very personal work. Researching the product, finding a style that will complement the product, finding the beauty within the product and how i will make it sell.

The ability to create a range of products, for briefs such as 'what is good?' a project that needs a full design service.

An understanding of the retail industry and what customers want, what are the current trends and who the target audiences are/ how they buy.

All software skills necessary.
Ability to work within a team with a mixture of people from different professions.
I have decided to choose Type as my optional module and i hope to get to grips with type and layout which will mean i can build on the skills needed for editorials.

What skills are needed and what skills do you want to develop?

Making my work more professional, working on live briefs, try to incorporate my ambitions within current work.

Fluent of all software.
Learn about company ethics.

4 P's... Product. Place. Price. Promotion.

summarised by a 250 word statement/evaluation. You should aim to illustrate your opinions with relevant examples of contemporary design practice.

What am i interested in?

I'm learning new things everyday, new approaches to design and new specialist areas of design. I'm confused with companies out there, what it is they do and what background they have.

I have decided to approach this brief from two different angles...

-looking at existing design agencies who i like the work of, looking more into the company and how they work and their client list.

-looking at a design i like / client. Such as a retail company or music design and looking into who designs for them.

I wouldn't say my talents lie in one area of design so to work for clients who are wanting a full graphic design service would be perfect. Looking at Branding, Packaging, Advertising and Editorial would be amazing. Like the what is good brief, to be able to produce a number of design outcomes and products would push my design abilities. Fashion and the retail industry is something i have always been very passionate about, working as a graphic designer in the retail industry would allow me to incorporate my interests together and work on a wide range of design outcomes from low to high brands and for a mixture of audiences and prices.