Leeds College of Music (LCM) is an exciting and progressive place. With alumni like Matthew Bourne and Badly Drawn Boy, and an amazing performance space which has featured everyone from Amy Winehouse to Michael Nyman – it’s the place to go to get the best possible start in the music industry. In 2009 LCM needed to move away from their established acronym, and revert to using their full name ‘Leeds College of Music’. They saw this as an opportunity to look again at their brand, which had been celebrated since its inception five years before. The brand was extremely popular, and led to a surge in the college’s popularity, recognised by a prestigious DBA Design Effectiveness award.
We created a fresh look and feel which kept all of the integrity of the original brand. The words 'Leeds College of Music' took on a free form, appearing as stacked type in a variety of different fonts, to represent the diversity and eclecticism of the college. Combined with a suite of low-fi imagery created by shooting to film and polaroid, the new brand showed a college which was retrospective yet modern, and more cutting edge than ever. The rebrand has been a great success and early interest in the 2010/2011 HE Prospectus has been higher than ever. In Further Education the College is now so popular that the amount of FE Open Evenings held in 09/10 will potentially need to be increased by 50% compared to events held in 08/09.
