OUGD103- Vogue (Brief)

The Brief

Produce a poster around the word 'Vogue' for Don't Panic.

Considerations

Visually engaging with limited content.

Target Audience

People who receive the Don't Panic envelope, mainly students or people of the younger generation.

Tone of Voice

Stylish, feminine, in the style of Vogue magazine.

Background

From my 30 visual variations i have chosen 5 words in which to base my designs upon:
models, fashion illustration, stylish, sophistication and all races.

Mandatory Requirements

Register with the Don't Panic website.
Final resolution must be 72dpi, A2 size portrait or landscape.

The poster must be uploaded by 26/02/10 with a brief description.
For end of module, final design must be printed at A2.

OUGD102- Self Evaluation

What skills have you developed through this module and how effectively do you think you have applied them?

i think my idea generation is improving, i think this is down to researching more and looking at designers work and things around me for ideas

What approaches to/methods of research have you developed and how have they informed your design development process?

research was a large quantity of the 100 brief, i learnt new ways of gathering research in the form of photo's, objects, facts and opinions. it helped me a lot with my project as i had so much information behind me.

What strengths can you identify in your work and how have/will you capitalise on these?

I have identified a skill in my generation of ideas, i think the concept of my projects are really good its just the skills in crafting that let me down. I think my research is also quite strong and backs up the development of my projects.

What weaknesses can you identify in your work and how will you address these more fully?

Identify five things that you will do differently next time and what do you expect to gain from doing these?

1. Manage my time effectively and include time i must spend on food shopping, cleaning etc in my plans so i know exactly how much time i have for my work so i can then plan my project accordingly.

2. Generate an array of ideas so i can use crits effectively to chose a final idea.

3. Make my final piece look professional by making full use of print room, milling machine and materials used.

4. Keep upto date with sketchbook and research/ investigate my ideas fully recording all research on Design Context blog.

5. Talk to tutors about problems that may occur before it is too late to help my work.

Are there any things we could have done differently that would have benefitted your progress?

No.

How would you grade yourself in the following areas?
(5 = excellent, 1 = poor)

Attendance 4
Punctuality 4
Motivation 3
Commitment 3
Quantity of work produced 3
Quality of work produced 3
Contribution to the group 5

Crit 1

Collection 100 -Research Proposal

My subject matter is: 
Clocks
Possible categories will include:
Ornaments
Watches -jewellery, style (wear time)
Cogs- mechanisms, machinery
Ways of recording time- sun dials, counting, stop watch, time sands, calender
Numbers- found fonts
Seasons- Day/ Night
The appearence/ look/ smell/ sound/ taste of time
The beginning of time- space
The sun
History- representations of change in time. Icons of history

Primary research processes will include:

Photographs/ Drawings where applicable, 100 objects, questionnaires of opinions  and usage of time, my own observations of time.

Secondary research processes will include:

Collection of relevant categorised information from internet & books.
Who/ Where will i research Primary sources: 
Targetting a range of age and culture groups
My own opinions on the physicalities of time... compare with others.
Draw/ Photograph different appearences of time.. age, day/night, clocks (clock room- s.milford), peoples watches, statements of time such as styles of clothes, buildings, representations.
Who/ Where will i research Secondary sources:
Books, Newspapers, Internet, Phones.. anything digital

OUGD102- What If? Self Evaluation

What problem did you identify?

Our problem was that Leeds College of Art students were not receiving information on relevant Art &; Design events in Leeds therefore were unaware of what was going on. We found this to be a problem as students should be making full use of these events to help them with their studies, especially in the research week.

What evidence did you find to support your decisions?

We compiled a questionnaire and handed it out to students in the 1st, 2nd and 3rd year at the college to see whether they were aware of events going on in Leeds and whether they had heard of the local galleries and buildings where exhibitions took place.

2nd and 3rd years knew many of the places and had attended some of the events, where as first years knowledge of these places were poor.

What methods did you use to gather evidence and what forms did it take?

Primary - Our primary research took place in the form of two questionnaires...

Secondary - We found lots of information of events and exhibitions at the tourist information center's and on the 'Leeds Live it Love it' website.

Quantitative: The statistics from the questionnaires of people who knew about events going on in Leeds.Information collected from the Tourist Information and The Leeds city council website.

Qualitative: Questionnaires asking their opinion  on whether they would attend such events and which ones would most suit them depending on their interests.

What methods of research did you find useful and why?

The primary research i found to be the most useful as it showed us why it was a problem and allowed us to resolve this problem in the most useful way.

How did they inform your response to your problem?

The 2 questionnaires outlined that this was a problem and helped us to address how to solve the problem.

Although all the information students needed was already there to access the problem was that students weren't looking for it and if they did there was too much irrelevant information to sort through. It showed that we needed to keep the information clear and simple, easily accessible and the information needed to be passed straight to the student. The questionnaires proved that the most useful way of receiving information for students was via department notice boards at college, their student email and also Facebook.

What methods did you encounter as problematic?

Questionnaires.. as they can be very personal and you are relying in the person answering the questions honestly.

How did you overcome this?

Keep the questionnaires anonymous and word the questions in sense that you are not suggestive or affecting the answers.

What research could you have carried out that would have proved more useful?

We could have collected further Primary Research by contacting the events on asking for statistics of visitors of what age groups etc. 

5 things i have learnt about the Design Process:

New ways of recording research
To research more before resolving a problem
Research can come from anything, anyone, anywhere.. it does not have to be a list of statistics it can be visual.
I tend to take charge of a group without even realising.
Research is time consuming!

5 things i would do different next time:

Explore more possibilities for the resolution.

Make sure that the solution we chose was the most appropriate for the problem i.e. was a printed flyer needed?
Take on a more equal role in the group
Be more confident to approach people for research information
Try to target different age ranges

OUGD101 Self Evaluation

 

OUGD101 No News Is Good News- Message & Delivery

Crit 

Feedback comments from students on Envelope Ideas

'I think the pop format is a good idea but hard to do, theater set is a wicked idea'

'Everything seems to be heading in the right direction. i think the more successful idea would be the curtain fold out, would like to see development of this idea as i think it has most potential'

'think about sturdiness of stock if it is to fold out, test all ideas. will look amazing when finished awesome idea'

'I really like the curtain opening idea the best, the pop up will be too confusing and you won't have enough time to finish all 10. Think about using rich colours like Gold/Cream/Crimson like an original theater set'

'Like how it 'makes itself' adds to the message, simplify to make it more time friendly'

after the last feedback i got i am so pleased they think the idea is great and will work well, i am pushing myself harder on this brief researching and testing more to generate the best piece of work. From the feedback i was given i persuede a few ideas including the pop up which proved to be way too difficult for me.. i decided to stick with the folding curtain idea.